We spin ourselves all the time-to find a date or a mate, to make a good impression on our elders, to join a club or society. Spinning merely involves presenting those aspects of ourselves that are likely to be appealing to others. It is not enough to come off this way or that way. You take control of the message you convey to the interviewer. The clearer the spin, the sharper is the appeal.

All you must do, then, is figure out how to use your self-knowledge and company knowledge to market yourself. Skip the tag line, but do formulate a coherent message about yourself. This is the message that you want to reemphasize throughout the interview as you answer a variety of questions.

Using the information that you gathered from the exercises in Know Yourself, make a list of your transferable skills, your inherent qualities, and your personality traits that would be relevant to this job.

Brainstorm what you offer the position. Suzanne's list follows.