Describe a situation that
tested your leadership skills. How did
you manage the situation? (Harvard)
Discuss two situations
in the past four years where you have
taken an active leadership role. How
do these events demonstrate your managerial
potential? (Anderson)
This question is similar
to the accomplishment question. You
can employ similar tactics to answer
it. Choose situations that are real
and meaningful to you, not what you
think will impress the committee the
most. Do not limit yourself to using
situations from only your career, especially
if the question asks you to give more
than one example.
This question shares common
ground, surprisingly, with the ethical
dilemma question because ethical dilemmas
often call on leadership abilities for
resolution. Keep this in the back of
your mind so you can strategize if one
of your applications asks both questions.
On the other hand, be careful not to
bring unnecessary attention to questionable
situations when not absolutely necessary.
Ethical dilemma questions are notoriously
difficult, this question does not have
to be.
SAMPLE ESSAY:
Discuss two situations
in the past four years where you have
taken an active leadership role. How
do these events demonstrate your managerial
potential? (Anderson)
Wellwork Action Team
After working nearly a
year as a production engineer, one morning
I experienced a kind of epiphany. I
realized that our profit center had
effectively gained manpower and resources
in the form of increased attention from
vendors with whom we had recently formed
strategic alliances. By improving communication
between these vendors as well as between
our profit center and these companies,
I envisioned a unified approach that
could improve and expedite our production
operations. With the encouragement of
the operations superintendent, I arranged
a brainstorming session for supervisory
level personnel from our operations
staff and our new alliance partner’s
companies. From that session, a “Wellwork
Action Team” was created with the specific
purpose of improving and streamlining
our operations procedures in order to
reduce the cost of increase the quality
of our projects in the field.
After being chosen facilitator
for our Wellwork Action Team, I set
for myself two personal goals: first,
to maintain enthusiasm among team members
and second, to implement the ideas and
concepts brought forth by our team into
our everyday procedures. To ensure continued
involvement, I first convinced myself
that the potential benefits that might
be gained from having this team merited
the time and energy of its participants.
Next, I personally committed myself
to the project and firmly discussed
my commitment with each of team members.
Third, I led the team in drafting a
mission statement and clearly defining
our goals. We identified measurements
by which we could evaluate our progress.
Finally, I promised the team members
that we would keep meetings to a minimum
and re-evaluate the usefulness of our
team in eight weeks.
From June 1995 to the present,
our Wellwork Action Team has successfully
increased efficiency in our oil pumps,
reduced electrical costs by 6 percent,
and nearly doubled the production of
three oil wells. As our team continues
to evolve, we envision reducing our
wellwork budget from $5.0 million/year
in 1995 to $4.6 million/year in 1996
while maintaining oil production and
reducing operating expenses. Our current
challenges include overcoming conflicts
in the schedules of our team members
and providing for long-term oil recovery
as well as short-term cost reduction.
Applying New Technologies
When most people envision
an oil well, they picture ten-foot-high
rod pumping units, the kind common to
Los Angeles and West Texas because of
their durability, availability, and
efficiency. With 300 wells on a mere
10 acre island, however, these units
are impractical for our use; a less
efficient, higher cost and lower-profile
type of centrifugal pump is employed
by our company. Recently, a small L.A.
firm invented a new method of using
common rod-type pumps without the bulky
surface equipment. This marriage of
new technology with old rod-style pumping
appeared to have significant potential
for reducing costs on our island. Although
I do not normally design our pumping
equipment, I assumed active project
leadership when deciding to install
the first unit and apply the new technology.
Because our operations
personnel and vendor partners were unaccustomed
to handling hundreds of 30-foot long
rods and putting them into use, I met
with the inventor of the new subsurface
equipment and two related vendors who
would supply the rods. Rather than provide
specifications to each vendor for a
bid as is customary, I chose one vendor
from the onset and entrusted him with
the project. I assigned him to work
with the inventor of the new equipment
and asked them to together devise a
low cost, high quality engineering design
for us. In doing so, the possibility
existed for them to overdesign and overprice
the equipment, reducing efficiency and
thus defeating our purpose. Nevertheless,
a tremendous upside potential existed
in allowing the vendors to harmonize
their efforts and experience. I hoped
to receive a superior product born from
the sweat equity of their two companies.
My strategy was tested
in November 1994 when two units were
installed. They have operated without
failure since installation and have
reduced operating costs by 38 percent
on those wells. In this instance, my
management challenge was to delegate
non-traditional responsibilities to
our vendors. I feel that this experience
has improved our business process and
taken us further down the path towards
mutually beneficial business relationships
with our vendors. I will continue to
work in this manner, keeping a careful
eye out for the abuse potential created
when allowing a vendor to design and
price their own equipment for our applications.
COMMENTS:
These two examples have
several positive qualities. First, they
are concise and well structured. Second,
although both situations come from the
professional sphere, they balance well
with each other. One focuses more on
office policy and stresses the applicant’s
ability to see the big picture in management.
The other deals with an in-the-field
hands-on engineering solution and stresses
his inventiveness, attention to detail,
and technological skills. Third, these
examples stress unique background-not
many business school applicants would
understand how to design oil-pumping
equipment. They show that he is not
afraid to get his hands dirty. Finally,
the essayist gives very detailed proof
of tangible results.
From
ESSAYS THAT WILL GET YOU INTO COLLEGE,
by Amy Burnham, Daniel Kaufman, and Chris
Dowhan.
Copyright 1998 by Dan Kaufman. Reprinted
by angement with Barron's Educational
Series, Inc.