Your background, experiences,
and values will enhance and diversify
Kellogg. How? (1-2 double-spaced pages)
The Darden School seeks
a diverse and unique entering class
of future managers. How will your distinctiveness
enrich our learning environment and
enhance your prospects for success as
a manager?
Every essay question on
the admissions application is geared
toward the same thing. Committee members
want to find out who you are, what makes
you different from everyone else, and
how you will contribute to the school
if accepted. This question asks these
things outright. Because it asks so
directly what the admissions committee
wants to know, this is one of the most
common questions you will find. The
question has a structure similar to
the Why M.B.A.? question. It asks both
Why us? and Why you? However, the nature
of this question lends itself to a more
personal response. Whereas the Why M.B.A.?
question asks what you have done, what
you want to do, and how that relates
to the school, this question asks about
who you are and how it relates to the
school. The Why M.B.A.? question asks
about your experiences, and this question
asks about your qualities.
Just as you brainstormed
about your experiences, actions, and
goals for the first question, brainstorm
about your qualities and characteristics
for this one. What sets you apart from
everyone else? What words do friends
and family use to describe you? For
some people, the focus of this question
will come easily. A minority can choose
to focus on their racial or ethnic differences.
A person with an unusual professional
background may use this question to
turn this potential weakness into a
strength. Anyone with a particular talent
or calling, such as an athlete or a
musician, can use that as a topic. Less
obvious characteristics can work just
as well. Are you one of those people
who are forever getting tagged with
an identity? Do people say, “You know
Chuck, the funny one,” or “There’s Jane,
the history buff.”
If you consider yourself
to be a fairly typical candidate with
a broad range of interests, you may
feel nervous about not being able to
identify yourself with any one particular
activity or defining trait. You should
not be worried. Listing the combination
of qualities that make you unique is
perfectly acceptable. None of your qualities
has to be particularly unique by itself-whatever
is real and true will work perfectly.
What words do people use to describe
you? Are you a risk taker? An academic?
A leader? Unusually goal oriented? Dedicated?
Ethical? A good team player?
The qualities you choose
to describe are not nearly as important
as how well you back them up. Because
this answer tends to contain many adjectives,
you absolutely must provide solid examples
demonstrating each quality you have
listed. You can take examples from either
your work or your personal life. You
can even be creative and take an example
from your childhood, if you wish, as
long as whatever you choose effectively
proves that you are what you say you
are.
Because this question asks
“How will you contribute to our school?”
it provides you with a perfect opportunity
to prove that you have researched and
targeted yourself to the particular
school. Match your distinctiveness in
whatever way is natural to the distinctiveness
of the program. Show the admissions
committee that you are not just perfect
for business school in general, you
are perfect for their business school.
SAMPLE ESSAY:
Your background, experiences,
and values will enhance the diversity
of Kellogg’s student body. How?
During my senior year in
college, my father was diagnosed with
terminal skin cancer. Like most cancer
patients, he spent the majority of his
time in the hospital; he often spoke
of how nice the staff was, and how much
his stay was enriched by the services
offered by the volunteers. I felt a
great debt to those people who helped
my father and mother during that difficult
time, and I wanted to do the same for
other people in similar situations.
When I moved to New York
after graduation, I decided to volunteer
at the Sloan-Kettering Memorial Hospital
until I found a job. Over the next few
months, I worked thirty hours a week
helping patients and their families.
One of the most rewarding experiences
at the hospital was organizing patient
voting for the 1992 Presidential election.
I was responsible for coordinating the
procurement and distribution of absentee
ballots with nurses, patients, hospital
staff, and the various voting administrations
within the five boroughs of New York
City.
The response was overwhelming.
The patients were overjoyed to be included
in the voting process. I knew from my
father that the most demoralizing circumstance
of a prolonged hospital stay was the
feeling that the world was passing you
by. On that November day, however, I
was able to help those patients feel
like part of society again. I will always
be grateful for that.
Once I found a job, I had
to curtail my hours at the hospital,
but I did not stop my volunteer work.
And although my job prohibits me from
volunteering as much as I’d like, I
still try to find the time. My volunteer
work has allowed me to help others cope
with the terrible pain of illness, which
I have experienced first-hand and through
my family. The satisfaction that I gain
when I help patients and their families
is unlike any other feeling I have ever
had in my life.
I’ve found that my work
also helps me to deal with and accept
the loss of my own father. If it were
not for him, I never would have started
volunteering. The good work I do is
a constant tribute to his memory.
As an individual, I have
learned the benefits of altruism, and
I firmly believe that companies should
also take an active role in philanthropy.
I was pleased to see in the admissions
brochure that other Kellogg students
feel the same, as demonstrated by their
Business with a Heart program. I know
that my unique perspective and experiences
would contribute to this group, and
enable me to enrich the lives of the
community as well as those of my fellow
students.
COMMENTS:
This essayist is a good
example of someone who chose to focus
on one trait rather than several. By
choosing only one quality, her essay
is concise, to the point, and easy to
read. She also leaves a strong impression
by introducing only one theme. This
essay is particularly strong because
the writer does not simply label herself
as a volunteer and leave it at that.
She makes the topic personal. First,
she walks us through her motivation,
then through the experience itself,
and finally through how it has affected
her and made her different. She gives
details to bring each of these steps
alive but manages to do so in a very
short amount of space. She even specifically
details how this experience will help
her contribute by listing the name of
the program she has targeted.
From
ESSAYS THAT WILL GET YOU INTO COLLEGE,
by Amy Burnham, Daniel Kaufman, and Chris
Dowhan.
Copyright 1998 by Dan Kaufman. Reprinted
by angement with Barron's Educational
Series, Inc.